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Content Marketing: BLOW your competition away in 2022!
Updated: Oct 9, 2022
There's a reason a picture speaks 1,000 words and this couldn't be more true when it comes to creative content marketing and branding. As a creative marketing specialist, there's nothing that gets the juices flowing more than content creatives, branding, marketing campaign designs and anything that requires a creative touch. When done right, creative content marketing can make your business stand out from your competitors, increase engagement in your services or products and generate superior results through you're given marketing channel.
Here's a breakdown of some essential content marketing creatives along with effective and compelling examples which demonstrate the effectiveness of each type of content marketing when aligned with a sound marketing strategy.
Branding Implementation
Within the marketing planning stages in the strategy implementation, whilst developing a brand identity and a general theme and feel for the business, it's important to create a brand guideline for both internal and external reasons.
A brand guideline (also known as a (style guide, or brand book) acts as a key document that helps content creators communicate a consistent message to their audience, so it's a great asset for creating consistent, on-brand content. Your brand style guide communicates your company's design standards to your whole group.
Internally Branding should be strategic and well thought through, it should involve all functions and aspects of a company and must be deeply embedded throughout the entire organization and aligned around multiple touchpoints. This will create a clear understanding within your organisation an
d ensure a successful balance between brand promise and brand delivery
Externally If businesses or individuals outside of the business use your branded content, they will have a clear understanding of how it needs to be implemented. In addition to this, Branding must be clear and visible to the outside world, it should be a visual demonstration of who and what the organisation is and what it is all about.
How logo branding is planned out
How logo branding is implemented
Logo Design Examples
A well-designed logo builds trust by validating your professionalism and get's people to stick around or choose your company through an early established trust. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge of your business that you do high-quality work.
Branded Marketing Materials
Once your branding is fully planned, created and communicated, it's time to start thinking about painting your brand or your services across various marketing materials, accessories and business products. Some of the most effective and standardly used branded marketing materials and business products would be:
Event Materials
Business cards, T-shirts, banner stands, giveaway materials
Office equipment
Digital content
Printed materials
Social Media Designs
With over 3.6 billion global social media users, it’s easy to understand why so many businesses invest in social media marketing given its extremely high volume of customer use, its cost-effectiveness and its flexibility. billion social media users globally, it's easy to see why companies invest in social media marketing. It's possible to share and create content on each of the various platforms (e.g. photos, live videos, recorded videos, stories) using multiple platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat, TikTok) and allows businesses to be creative and engaging in marketing strategies. In a strategic marketing plan, you should identify the strengths and weaknesses of each social media platform based on your service offer, target audience and strategy. strengths and weaknesses in each social media platform, depending on your service offer, target audience and strategy, which should be identified within a strategic marketing plan.
Social Media Design examples by Market Matter
The below social media designs are a small selection of organic social media content created by Market Matter for various businesses and individuals either in the local area (Lancashire) or remotely across the UK.
Relevant source: Complete Guide to Social Media Marketing
Social Media Paid Ad Campaigns
Given previously highlighting the scale of social media and the effectiveness of marketing and engaging with your target audience directly, it's crucial to develop paid social media advertising campaigns to sit alongside consistent and organic content in order to maximise potential brand awareness, traffic and conversions. There are almost too many benefits to planning and implementing advertising campaigns on social media.
8 benefits of paid advertising campaigns on social media are:
Cost-effectiveness
Full control over budget
Targeting specific demographic groups
The flexibility of scheduling dates or times
Mobile & digital accessibility
Creative potential and flexibility
Links directly to a company website
Data-driven and analytical reporting
Video Content
Video content marketing is when brands, businesses or marketers produce video content to raise their profile online via digital media platforms. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos.
With the right approach, video can serve as an effective way to spread a brand's message to a wide audience in an accessible manner and this applies to both brands catering to consumers as well as businesses. Videos are an indispensable tool for allowing prospective buyers and service engagers to learn more about a product or service. It is becoming easier and easier to do video content marketing effectively as time goes by. Businesses and marketers now have a wide variety of options for creating video content, so there is really something for every company, even those with no experience in video editing or recording.
Some stats that prove businesses should use video content
97% of marketers said video content increased users' knowledge of services (Hubspot)
90% of consumers claim video helps make purchasing decisions (Social Media Today)
74% of people who see a product in action via an explainer video will buy it (Wyzowl)
83% of marketers say that video is more important than ever (Demand Metric)
83% of survey respondents say video gives them a good return on investment (Wyzowl)
Video Service Explainers Example
The Pavilion's addiction treatment outpatient service (home detox)
Infographics
If you arent using infographics as part of your content strategy, you may be missing out on valuable digital marketing growth and website traffic. There are many compelling reasons to utilise infographics within your marketing and content strategy, not least to diversify your content and keep your readership, customers or target audience interested.
Here's a short list of some compelling reasons to use infographics:
It will boost your SEO ranking and traffic
Creative Infographics are more shareable and can go viral
People Don’t just read online, they flick and skim
Attracts those drawn to image search rather than article search
People will likely remember an Infographic and revisit it
Infographics help understand connections and statistics within a topic
Infographics complement your brand image and brand identity
Creative Infographic examples
Social Media Covers & Website Banners
To some, a Facebook cover or a website banner photo is just a picture which adorns the top of a page. To others like us, it’s a great way to increase your brand awareness and spread the word about your company, communicate a key message or campaign and increase the likeliness of continued reading or use of the page.
Whatever your view on social media or website designs, a professionally designed Facebook cover or website banner can help take your page to new levels. When you look at a great page with a large number of followers what’s the first thing you notice? One thing that should be immediately clear is that your cover designs need to tie in with your marketing, branding and campaign messages.
Facebook Cover Slides Example
AR Development's Facebook page slides were created by Market Matter
Printed Content (Leaflet, Brochures and Events)
Despite what you may have heard, print advertising and marketing is still well-and-truly alive and kicking. Whether it’s a service offer borchure, direct mail, or simple business cards, print still plays a powerful role in placing your brand in front of your customers.
Here are a few of the valuable ways print can be a powerful tool. Either in your branding, marketing, or advertising toolkit.
Print advertising connects more on an emotional level with readers and viewers than digital. It offers readers a chance to linger over your product and its message in a way that other channels don’t. Print advertising provides prospects with a tangible way to engage with your brand message and can also support your digital marketing strategy too. Strategic print advertising can drive traffic to your website. Just by adding QR codes and links, it can drive instant and informed engagement with your brand online.
Get in touch!
First of all, I want to wish you all the best in growing your business. Given that you've made it this far, it must mean you have a keen interest in developing or expanding your social media marketing, with the aim of increasing brand awareness, leads or sales.
Take your business to the next level with specialist marketing creativity. Whatever the assignment, whoever the target audience, we can provide creative experience and specialist expertise to take your project or marketing campaign to new levels of success. If you want my support in growing your business and taking it to the next level, here's how you can get in touch:
📞 WhatsApp - +44 (0) 7361 815 682
📧 Email - hello@market-matter.com
📝 Online form - Fill out our enquiry form online
We wish you all the best in your future marketing efforts and hope to collaborate in future to create success and connect you with your target audience.