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Strategic Market Analysis
Businesses that invest in creative marketing, digital strategy and market analysis will undoubtedly gain a competitive advantage and increase the performance of outcomes. whether the organisational goals are increasing sales, productivity, retention of staff or brand exposure, getting a business's products or services in the eyes and hands of people interested or gaining a full understanding of the market in which a business operates, will inevitably enable success and growth.
Service Offer Model
Research & Analysis
Consulting
Implementation
Make data-driven, evidence-based decisions. Become more efficient and optimise your spending through accurate demographic and market research implemented through a skilled lens. Our research will give clarity and become part of the foundation to your future strategies.
Combining insight, strategy and vision, we help clients explore and act on market opportunities through consultation. We help them to continually adapt to the changing digital landscape and maintain positive momentum towards their growth goals.
Hand over the reins of your Marketing to experienced and skilled professionals. Some organisations may require us to steer the ship and take over ongoing planning and participation in marketing activities.
Training
Up-skill your workforce with engaging online or face-to-face workshops around creative training, simple tools, programmes, tips and tricks of the trade to enhance either your marketing approach or administrative professionalism.
Our strategic market insights enable 3 key outcomes which will ensure your business has a competitive advantage.
1. Provides a greater understanding of customers to enable optimal customer experiences. This supports effective service offers and increases business reputation.
2. Identifies customer personas, demographic and behaviours in order to optimise advertising resource selection, reduce expenses and increase the accuracy of promotional activity and improve the overall effectiveness of marketing efforts.
3. Understanding the market, your business positioning within the sector and how you compare to competitors will give you the knowledge and insights you need to make effective future business decisions.
About our strategic market analysis
Market Positioning Analysis
To identify market opportunities, a company needs to assess how its brand is perceived by the marketplace and compare it to the needs of the targeted market. Positioning analysis is analysing how the brand is perceived by the marketplace.
1. Determine USPs by comparisons to competitors
2. Identify the current market positioning
3. Competitor positioning analysis
4. Develop a positioning strategy
Target Audience Research
A target audience analysis is a structured process of gathering and interpreting information and data about the people most likely to consume your product or service. The goal is to identify the unique and common characteristics in order to build marketing, advertising and sales processes which are cost-effective and provide a worthwhile return on investment. The key areas which we research and report on are:
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Demographics
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Psychographics
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Geographics
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Behaviours & Interests
What Our Clients Say
