We provide strategic market positioning consultancy services to help companies and brands determine where they stand in the marketplace. defining your USPs, how you compare with competitors and defining differentiations from others competing within your industry will inform how you set yourself apart from the competition and offer value to customers within the niche.

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An organization's or individual's strategic positioning focuses on how they differentiate themselves from their competitors and provide benefits to different customer groups. It is critical for startups to develop a unique positioning strategy that influences customers' minds to choose their product or service. In order to be effective in marketing, an organization must ensure that its tactics oscillate with the customer's needs and compel them to take action in some way. Startups, businesses and individuals competing within an industry can achieve long-term success by demonstrating to their target audience how their product solves a problem and how their services are valuable. As a business, using a positioning message to remind customers why they need to act on their purchases is consistent, and if the message is delivered correctly and accompanied by marketing strategies, businesses can build brand recognition in the long run.